Real estate lead generation
Generated 18,000+ qualified leads for a multi-project real estate builder, maintaining a sub-₹100 cost-per-lead.
18,000+
qualified leads generated
₹18.9L+
Meta Ads spend managed
<₹100
cost per qualified lead
Multiple projects, one lead budget
The builder had several ongoing projects running at once and needed consistent, cost-efficient lead flow across all of them simultaneously through Meta Ads — without one project's campaigns cannibalizing another's budget or audience.
What was actually done
01
Built project-specific Meta Ads campaigns to target relevant buyer segments per project, keeping budgets and audiences separate.
02
Continuously optimized targeting and creatives across all active campaigns to keep cost-per-lead consistently low.
03
Monitored lead quality alongside volume, ensuring cost efficiency didn't come at the expense of relevance.
The numbers
₹18.9L+
Total Meta Ads spend across campaigns
18,000+
Qualified leads generated
<₹100
Blended cost per qualified lead
₹41–₹92
Cost per lead on top-performing campaigns
Screenshot
Real Meta Ads Manager campaign breakdown.
