Home decor D2C brand
Scaled from launch to ₹3.3Cr+ in gross sales over 3+ years, driven entirely by Meta Ads.
Growth that couldn't rely on one-off spikes
The brand needed consistent, scalable growth on Meta Ads — not short-term campaign spikes, but a system that could sustain performance across seasons, product lines, and years, while a single owner managed the entire account.
What was actually done
Owned Meta Ads strategy and budget allocation across the full funnel — prospecting through retargeting.
Ran a mix of paid and barter influencer collaborations — driving organic reach and trust, while also strengthening audience signals that fed into Meta Ads targeting and creative.
Managed organic social media growth in parallel with paid acquisition, keeping messaging consistent.
Maintained direct client ownership throughout — no handoffs — across the full multi-year engagement.
The numbers
Screenshots
Real Shopify sales dashboard and Meta Ads Manager data.
