Canada tiles brand — lead quality turnaround
Fixed a home furnishing brand's underperforming Google Ads campaign by correcting misaligned keyword targeting — same cost, far better leads.
Paying for leads that weren't the right leads
The client's existing Google Ads campaign was already spending steadily, but the leads coming in were low-quality and poorly matched to the business — the root cause traced back to misaligned keyword targeting pulling in irrelevant search traffic.
What was actually done
Audited the existing keyword strategy and identified mismatched search terms driving irrelevant traffic.
Realigned targeting to intent-matched keywords, without increasing the budget.
Monitored performance closely over the following months to confirm quality improved and cost stayed flat.
The numbers
The headline result wasn't the spend or the volume — it was that lead quality improved significantly after the keyword fix, at essentially the same cost per conversion the client was already paying.
Screenshots
Google Ads performance data — the full period, and the most recent month, showing no drop-off.
