Cleaning D2C brand — zero to scale
Took a newly-launched brand from a flat baseline to ₹21.6L+ in revenue and 6,200+ orders within 3 months of launch.
A brand launch with zero sales history
The client had previously operated only in B2B. Launching a D2C line meant starting from a completely flat baseline — no prior consumer sales data, no existing audience, and no proof the product would convert at retail.
What was actually done
Built brand identity, website, and D2C presence from the ground up, ahead of launch.
Ran full-funnel Meta Ads campaigns across both festive (Diwali) and evergreen product themes.
Tested creatives and audiences across 6 separate ad campaigns to find efficient scale points.
Scaled spend progressively as each campaign proved consistent ROAS, rather than scaling blind.
The numbers
Screenshots
Real Shopify sales dashboard, month by month, and Meta Ads Manager campaign data.
